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Deşi forma de hatchback combinat cu crossover a fost păstrată de a doua generaţie Kia Soul, cei de la Kia susţin că schimbările majore se regăsesc sub caroserie. Iar ca să ilustreze mai bine această transformare, sud-coreenii au apelat la trei hamsteri pe care i-au supus unei diete şi unui regim dur de antrenamente, care să-i readucă în formă şi să-i scape de formele rotunjite.
Atmosfera este completată de melodia Applause, semnată de Lady Gaga, dar mai multe detalii vă lăsăm să descoperiţi în videoclipul de mai jos:
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