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Mercedes-Benz a publicat pe internet reclama la noul CLA, care va fi difuzată în timpului meciului de fotbal american Super Bowl din 3 februarie 2013.
În spotul publicitar, Diavolul, care e jucat de actorul Willem Dafoe, îi propune unui tânăr să-şi vândă sufletul pentru un Mercedes-Benz CLA şi pentru toate beneficiile pe care le-ar aduce maşina germană: cunoştinţe în lumea celebrităţilor, fete frumoase şi faimă. Tânărul refuză, însă, oferta Diavolului după ce vede preţul de bază al unui CLA în Statele Unite ale Americii.
Super Bowl XLVII este meciul de fotbal american care decide campionul din Liga Naţională de Fotbal American (NFL) pentru sezonul 2012. Meciul se va desfăşura în 3 februarie 2013, iar cele două echipe care vor lupta pentru titlu sunt Baltimore Ravens şi San Francisco 49ers.
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